Wyld CBD

Creative direction, UI/UX Design, and eCommerce for one of the fastest-growing CBD brands in the U.S. 

Role

Lead Designer at WLCR (2021)

Scope

eCommerce design, UX strategy, art direction, responsive layouts, animation direction, packaging concept mockups

Approach

I worked closely with the WLCR creative team to design a modular, mobile-first shopping experience built to scale with Wyld’s growing product line. With a strong focus on performance, accessibility, and conversion, we reimagined core flows like homepage, PDPs, and bundle builders—balancing commerce and storytelling through thoughtful layout and visual design.

Overview

While working at WLCR, I helped shape the next iteration of Wyld CBD’s online storefront. The challenge was clear: translate Wyld’s vibrant, nature-inspired identity into a modern eCommerce experience that felt fresh, fun, and easy to navigate across devices.

Shopping Experience

To streamline the path to purchase, I designed a modular shopping layout where all products are visible on a single screen, organized by flavor. Users can easily scroll through categories, explore offerings, and add items to their cart—all without excessive clicks or deep navigation. The result is a fast, intuitive, and flavor-forward experience that makes buying as easy (and delightful) as possible.

Rethinking the way you buy CBD.

Motion & Detail

To breathe life into the UI, I contributed direction on subtle animations, hover states, and transition behaviors that elevated the brand without slowing the experience. From berry icons to product hovers, every piece was crafted to feel crisp and tactile.