WorldSmith

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In May 2024, I began working with WorldSmith as a contract designer to reimagine and modernize their website. WorldSmith is an AI-powered tool for tabletop role-playing games like Dungeons & Dragons, Pathfinder, and more. Initially tasked with establishing a cohesive and branded visual identity, I quickly transitioned into the role of Art Director.

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In this position, I worked closely with the CEO and Lead Developer to revamp the website's user interface (UI), improving its functionality, aesthetics, and overall user experience. My responsibilities included crafting a branded visual language that aligned with the company's mission, designing wireframes and prototypes for the website's updated features, and ensuring the tools were intuitive and engaging for users.

Beyond UI design, I provided creative direction across various elements of the brand, collaborating with key stakeholders to maintain a unified vision for WorldSmith’s products and services. By combining thoughtful design principles with strategic user-focused solutions, I played an integral role in enhancing the platform’s accessibility, scalability, and appeal within the TTRPG community.

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