Jacobsen Salt Co.

As the lead UI designer for this project, I was entrusted with shaping the digital presence of this iconic brand. My responsibilities encompassed crafting intuitive user interfaces that seamlessly merged functionality with aesthetic appeal. From conceptualizing sleek navigation systems to designing visually captivating elements, every detail was meticulously curated to elevate the user experience.

This project involved a comprehensive overhaul of an established salt brand's website, aiming to elevate it to the same top-shelf quality as its renowned products.


A better experience for this top-shelf
cooking ingredients brand.


Through the use of carefully crafted illustrations and informative diagrams, we empowered customers to make informed decisions with confidence.

Emphasizing key products and showcasing the unique characteristics of various salt grains was paramount to our client.


We actively encourage customers to share their recipes instead of traditional reviews. This not only fosters engagement but also builds a sense of community within the site.