This was a complete web rehaul of an already well established salt brand that needed to be elevated to match it's top-shelf quality products.
Highlighting key products and the differences in salt grains was important to the client. By using illustrations and diagrams we were able to give this infromation to customers so they could make their decisions with confidence.
We encourage customers to write or submit their receipes instead of reviews. This engaged customers and brought community to the site.