KiT Undergarments

A premium intimate-wear brand founded in 2019 by celebrity stylists Jamie Mizrahi and Simone Harouche, created to simplify styling with foundational pieces that offer both comfort and versatility. My goal was to bring their clean and sleek asthectic to the web. With trimmed down design elements, hand-written inspired fonts, and stylized product imagery to bring their brand online.

Role

User interface Design

Skills

User interface design, user experience design, instructional design

UI/UX Design

Our goal was to create a high-end, stylist-approved shopping experience that felt as premium as the garments themselves.
We refined the site architecture and applied a minimalist design system, using a polished brand color palette and striking photography to highlight product quality. Visuals featuring diverse body types helped reinforce inclusivity and authenticity.
By minimizing clutter and focusing on intuitive navigation, we crafted a seamless, elevated shopping experience that puts
the product—and the customer—at the center.

The Kit Stylist Fit Quiz

To enhance personalization, we designed an interactive fit quiz that mimics a one-on-one stylist experience. As users respond to each step, the product recommendations dynamically update to reflect their choices, ensuring a tailored experience from start to finish. The quiz is visually engaging, easy to use, and deeply integrated into the site’s shopping flow—bridging the gap between expert advice and self-guided discovery.

Refine & Minimize

Across the entire site, we strategically employed a refined palette of brand colors, complemented by striking new photography tailored to enhance the brand's aesthetic, mirroring the unparalleled quality of its products.

By minimizing clutter and prioritizing visuals that showcase garments on diverse body types, we transformed the user experience, placing a spotlight on inclusivity and elevating the brand's image to new heights.

Kit Undergarments is now exclusively sold on the Third Love site.