The goal of this project had two parts. Create a Stylist approved experience to the customer and create a high-end garment garment buying experience to the web.
We laid out the stylist quiz in a simple format that allowed the customer to choose thier answers and find a fit unique to them. As they choose options the viewable products change depending on their selections.
Throughout the entire site we used limited brand colors, curated bold new photography that elevated their look that matched the quality of their product. Reducing the clutter and showcasing the garments on bodies of all shapes and sizes was key to this improvement.
Kit Undergarments is now exclusively sold on the Third Love site.