Setting a good foundation is what this undergarment brand is all about. So in this site redesign, we stripped down all the mess left behind and built a site from the ground up for a chic slim look.
Role
UI/UX
Design
Team
WLCR
Date
2020
Pairing a bold brand look with a delicate touch of personality, we used scrapbooking and handwriting throughout the site to make it feel like you were part of the fitting process.
We developed a quiz based on 8 questions from the stylist so customers can feel confident in their size choice and undergarment style.
