University of Arizona | BAAS Marketing
Creating visual experiences for the University of Arizona’s BAAS Marketing team across branding, digital, print, motion, and video. I take projects from creative concept through final production, developing campaign graphics, social content, publications, event materials, and multimedia experiences while collaborating with campus partners to bring ideas to life. Winter 2025 - Summer 2026 (present).
Role
Multimedia Specialist II
Skills
Branding, marketing,logo design, brochures & handbooks, printed and digital invites, email campaigns, social media content, motion graphics, wayfinding, events, and more.
Events
Taste of Global
Executed creative deliverables on an accelerated three-day timeline (Sept 1–3):
Concepting: Developed two initial creative directions and pitched the strongest route.
Execution: Led the winning concept through two rounds of refinement, editing, and final production.
Process: Managed rapid feedback loops to maintain design quality and brand consistency under pressure.
Destination Dining
Marketing
- Challenge: Scale a lightweight brand identity, consisting of a core logo and event illustration into a massive, cohesive visual presence across a multi-day national event.
- Execution: Designed and produced 30+ distinct deliverables, balancing physical spatial needs (wayfinding, booth signage, campus posters) with long-term digital marketing campaigns.
- Impact: Delivered a clear, accessible visual experience for event attendees while maintaining brand consistency across every physical and digital touchpoint.
Branding
Objective: Build an energetic, stand-out destination within the Student Union that captures student foot traffic.
- Environmental Graphic Design: Integrated bold neon lighting, high-impact signage, and custom spatial details.
- Digital & Spatial Touchpoints: Designed cohesive digital menu screens and branded elements to unify the space.
- Impact: Created an inviting, high-visibility environment that defines the unique SNAX identity.
Wayfinding
[ Coming Soon ]
© 2023 Skyler Elzy