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Coriden Inc.,

Coriden Inc., was formed in early 2017
by the merging of MWA Furniture Group and The Cooper Chase Group. The Coriden Management team works with several National accounts while it's territory spans over 15 states. 
Providing over 200 years of experience they are committed to representing their manufacturers
with professionalism. 

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Areas of focus include: Office, Contract, Home and e-Commerce; Contract Furniture Design, Commercial Office Supply Dealers, Mid-market Kitchen & Bath Dealers, Architectural & Design Community, Educational, Hospitality, Regional Distributors & Wholesalers, and National Accounts.

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When developing the brand, it was import to keep in mind the tradional owners of MWA Furniture Group and the more modern The Cooper Chase group.

Combining the custom san serif mark with the cutting edge "C" swoosh, also the first letter of their name. I used a conservative neutral gray and gave the inside a bright vibrant red orange fade - keeping it clean and easy to recongize. By using these colors and wordmark it embodies the clients main focus of modern and classic manufactured products for the home and office.

Role

Designer | Logo | Branding | Website

2017

Freelance